Head of Marketing

About Avaloq

Founded and headquartered in Switzerland, Avaloq is continuously expanding its global footprint with around 2,500 colleagues in 12 countries, and more than 160 clients in 35 countries. We are an industry-leading provider of wealth management technology and services for financial institutions around the world, including private banks and wealth managers, investment managers, as well as retail and neo banks. Our research led approach, and continual innovation is powered by the passion and creativity of our colleagues. We are always looking for talented people to join us on our mission to orchestrate the financial ecosystem and democratize access to wealth management. Avaloq offers the opportunity to work closely with some of the world’s leading financial institutions as we jointly develop and shape careers. Championing a collaborative, supportive and flexible work environment empowers our colleagues to reach their full potential.

Job Title

Head of Marketing, Avaloq Americas

Location

Hybrid: New York

Must be authorized to work in the US without visa sponsorship or transfer.

The Role

As a Head of Marketing, Avaloq Americas you will play a pivotal role in establishing and expanding our presence in the US market. This position offers the opportunity to collaborate directly with the Head of Avaloq Americas and the Business Development Director, Americas, to design and execute a regional marketing strategy for the Americas. You'll have the unique advantage of bringing your deep knowledge and experience within the financial services industry to build a marketing approach and core capabilities from the ground up, assessing the market opportunity, and connecting Avaloq’s brand, products and solutions to clients’ needs in the Americas.

Key Responsibilities

• Brand narrative and messaging: Build the firm’s strategic narrative as an industry-leading platform for banks and wealth managers, including understanding the market environment, competitor landscape, and client needs to build brand awareness and messaging that resonates with target segments in the financial services industry.

• Integrated Marketing, Technology and Data platforms: Establish and strengthen foundational infrastructure and capabilities across Marketing, Technology, Data & Analytics platforms to market to and convert client segments with compelling user journeys and experiences.
• Omni-Channel planning and execution: Develop omnichannel marketing campaigns and go-to-market plans to promote the firm’s leadership insights and robust suite of end-to-end capabilities in helping clients transform their businesses and achieve increased efficiency.
• Performance measurement and optimization: Drive earned, owned, and paid Marketing initiatives–with ongoing measurement of performance and results to drive optimization and enhanced business outcomes across high impact channels.
• Business relationships and partnerships: Build strong relationships with key internal stakeholders (Product, Technology, Sales, Legal & Compliance, and firm-wide Marketing) and identify strong external partners and agencies (PR, design & advertising agencies, third party partners) to ensure alignment with the firm’s strategy and advance its objectives and goals.

This list is intended only as a guide and summary of the typical functions of the position. It is not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties to which the employee may be assigned. An employee’s supervisor may ask the employee to perform additional duties or take on additional responsibilities without notice.  This list is neither complete nor permanent and may be amended at any time in the Company’s sole discretion.

Key Qualifications

• Masters degree in Marketing, Business Administration, or related field
• 10-15 years in a senior marketing leadership position within the Financial Services industry, with proven experience developing and executing marketing strategies in Banking or Wealth Management sectors (start-up experience a plus).
• Expertise in owned, earned, and paid channels, including media publications, industry events, social media, and advertising.
• Experience in integrating marketing channels with technology and data platforms to ensure effective campaign execution and measurement.
• Skilled in developing a deep understanding of market, competitor, and client analysis to identify key opportunities and target audience segments.
• Focus on obtaining and monitoring key client insights to develop and tailor messaging and communications to their needs.
• Strong communicator and collaborator with dedication to fostering strong business relationships with key internal and external stakeholders
• Proficiency with creating and managing marketing budget and forecasts across Marketing channels and negotiating and establishing contracts with agencies and vendor partners.

The anticipated salary range for this position is $203,000 - $263,500 with a target annual 40% bonus; depending upon the selected candidate’s relevant experience, the exact salary for the role may fall outside of this range. This role will also be eligible to participate in the Company’s bonus/incentive program(s). NEC offers an extensive benefits program and the role will also include, a Health Insurance package with options that include multiple Medical and Dental coverage options, Pharmacy Insurance, Vision Insurance, Life and Accidental Death and Dismemberment Insurance, Salary Continuation and Voluntary Long-Term Disability Coverage, an Employee Assistance Program (EAP), Adoption Assistance Program, 401(k) with a 50% match up to 6% of employee contribution, 15 PTO days, 10 paid sick days, 11 paid public holidays, Continuing Education and Tuition Reimbursement, 2 paid Community Service Days, a Travel Assistance Program, Pre-Paid Legal plans.

Additional Information

We realize that managing work life balance is a challenge we all face in our daily lives and in order to support this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices. In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are wholeheartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self. We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other fantastic traits that make us all unique, we have done our best to write this advert in an inclusive and neutral way. Please be aware that we will not accept speculative CV submissions for any of our roles from recruitment agencies, and any unsolicited candidate submissions will be exempt from any payment expectations.

ABOUT NEC CORPORATION OF AMERICA

Headquartered in Irving, Texas, NEC Corporation of America (NEC) is a leading technology integrator providing solutions that improve the way people work and communicate. NEC creates the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential.

With a global team of 100,000, and 64,000+ technology patents, we deliver one of the industry’s strongest and most innovative portfolios of communications, analytics, security, biometrics, and technology solutions that unleash customers’ productivity potential. Through these solutions, NEC combines its best-in-class solutions and technology to solve today’s most complex business problems. NEC Corporation of America is a wholly owned subsidiary of NEC Corporation, a global technology leader with a presence in 140 countries and $27 billion in revenues. Backed by 123 years of innovation and experience, NEC knows what it takes to change and stay ahead of technology's continuous evolution. It is our capability to leverage decades of award-winning technologies and research that has enabled NEC to remain an Information and Communications Technology (ICT) leader and through problem resolution, bring new value to people, organizations, and society.

NEC Corporation of America and its subsidiaries is committed to the maximum utilization of all human resources and the goal of Equal Employment Opportunity/Affirmative Action. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, disability, genetic characteristics, height, weight, arrest record pertaining to misdemeanors or status as a Vietnam era or special disabled veteran, or any other class protected by applicable federal, state, or local laws.

EOE-Minorities/Females/Protected Veterans/Individuals with Disabilities.